In Section 1: Management, you learned that an effective communication strategy is critical to ensuring you meet your goals for two-way communication between your program and your stakeholders. You should design your communication strategy within the context of an overall visioning process that identifies assets and opportunities for your program. Use this tool as a starting point and, depending on your strategy, in conjunction with Tools 29 and 30.
Directions: Use the following list of questions to guide the design of your communication strategy. These questions should be used during the initial planning of the strategy and should be revisited periodically to ensure that your program's communication efforts continue to meet the needs of your stakeholders. You can also use the table at the end of this tool to plan your strategy.