In Section 1: Management, you learned that conducting a market analysis is one way to begin to explore resources in your community-funding resources as well as potential partners and supporters. Taking the time to do this will help you in the long run as you work to sustain your program with a diverse funding and partnership base.
Directions: Below we suggest a set of steps for conducting a market analysis. You can follow the steps in order or pick and choose based on your existing knowledge of your community and the types of resources you want to identify. We have included a table at the end of this tool to help you begin collecting information.